Remember the days before smart phones? When the most exciting thing you could do with your phone was get sport updates texted to you or play snake? It was pretty limited before the smart phone app phenomenon.

But apps aren’t really new.

When thinking about the pros and cons of apps (see below for my list), I could come up with a lot more pros than cons. Therefore this phenomenon is fairly important in the contemporary mediascape in terms of business opportunities. I know from personal experience  if a company doesn’t have an app (or at the very least a mobile site) I will get frustrated and move on to its competitor. Not only does creating an app for your business or organisation increase consumer access, but smartphone apps function as another advertising medium.

Watching this video made me realise that apps have been around for a while, and it is the medium in which they are used that has changed. As stated in the video, apps used to be expensive, offline and sometimes time consuming.
The pros of apps:
  • they’re entertaining
  • they’re cheap and often free
  • they don’t take long to download
  • they don’t require you to open a web page
  • you can design them yourself
  • there are apps for everything from diets to social media to public transport help
  • yon can collect and categorise them

the cons of apps:

  • they eat up battery on your phone if you don’t close them properly or frequently enough
  • they can take up a large amount of storage space
  • they can have hidden add on prices or extras


Some apps I recommend:

  • One really popular app at the moment is ‘4 pics 1 word’.
  • Robot Unicorn Attack- as a game to kill time. It’s odd and you get to run through things and explode them
  • Face Switch: to merge your friends faces and see how hilariously ugly they are
  • The Silver-Top taxi app- every time I use it to book a cab (even a maxi on a busy night), it has arrived on time


Flipped lecture: browser wars

Lets start off with saying I had no idea what Netscape was before watching this. I had never heard of it.

The documentary begins by comparing the world wide web to other revolutionary inventions such as sliced bread, the electric lightbulb and the aeroplane.

As we would expect, the narrator informs us that the internet started with a group of imaginative computer nerds.

From what I gathered, the internet was around for a while but used specifically for research, and was just presented as text. The documentary conveys the change from this set up to the internet we know, with

‘images, pictures, audio and video capabilities’.

It astounded me that these guys knew what was up at such a young age, ‘junior year university’. Just when I thought that was impressive, the early success of Bill Gates was relayed.

‘I have as much power as the president’

he said. So microsoft ruled technology. I found it amusing the way the documentary used dark, intimidating shots to relay the goings on at their headquarters. It matched the ‘simple yet ambitious’ aim of Gates to have a PC in every house and office, all running Microsoft programs. This might have sounded ludicrous at the time, but hearing it today really brought home the fact that this stuff is changing the world, a revolution, as claimed at the beginning of the video.

And while I will forget the name of Netscape in a couple of hours, I will remember the fact that I watched this using google chrome, as explorer sucks.

Click here for the link to the documentary!